About us


In July 2016, Uhuru was created in a small student apartment at the University of South Florida with $300 and a dream. At its core was a gang of African and African-American creatives, free thinkers, innovators, designers, artists and entrepreneurs who became the store staff, crew and customers.
Uhuru is growing to become the embodiment of the African Culture, playing an integral part in its constant growth and development. Africans, African Americans, Afro-Caribbean, Afro latinos -  the young counterculture at large - have all gravitated towards Uhuru.
While it keeps growing into an international institution, Uhuru has established itself as a brand known for its quality, style, culture, and authenticity.
Since its establishment, Uhuru has worked with some of our generation's most groundbreaking designers, artists, photographers, and musicians -  all of who have helped continue to define its unique identity and attitude.
Live Free, Wear Uhuru.